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So when looking at the two SEO and social media marketing are used to target audience on different mediums, SEO is to gain traffic from search engines while social media is to gain traffic from social networks. If you are a start up business it is important to invest in SEO first as social media is not as effective as search engines when it comes to searching for services online. Social media marketing is something you can work on later on once your business has started to pick up to socialize with your client and possibly gain business from new clients from social media.